Restaurant Special Promotions
Any restaurant can benefit from a well planned special promotion. Special promotions are those are only offered periodically, such as holiday parties, or during slow seasons to bring in more business. Seasonal special promotions can help increase sales, bringing in customers during slower periods or capitalizing on busier times. Restaurant promotions can range from a tasting dinner to participating in your local restaurant week.
Holidays such as New Year’s Eve and Valentines Day offer ample opportunity for special promotions. Another growing trend among restaurants is fundraising promotions. Read on for easy to implement promotional ideas.
Host a Restaurant Tasting Dinner
A specialty tasting dinner offers customers a chance to try a special dinner menu, paired with a series of wine or other spirits. The menu can be either prix fixe – with a certain number of courses offered, or a limited a la carte menu. With the help of a sommelier, you can offer customized wine and food pairings that will wow customers. This is an ideal promotion for a slow time of year, to bring in extra business. Read more about planning a wine tasting or beer dinner.
Leaflet about restaurant’s offer must be small
Make sure that your offer lasts at least for 30 days and make the conversation with you potential customers friendly and open. Treat them as partners, not as strangers.
Leaflet with your stimulating offer must be professionally designed and small enough to fit in a wallet.
Don’t make big flyers and just leave them somewhere.
Also, don’t stick flyers under windshield wipers. The point is to present yourself and your restaurant in person, instead of being anonymous.
Make sure your business shows up in local search results
When people look up restaurants online, you want to be one of the first names that comes up. One of the first steps to getting there is to build citations for your business, which means making sure your business is accurately listed in as many online directories as possible. If you haven’t done so already, www.yext.com how well your business shows up in local